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Profit Margin Calculator

See your profit, margin, and markup from revenue and cost.

Inputs

Updates live as you type

How it works

Margin and markup describe the same profit from two angles. Margin is profit as a share of the selling price; markup is profit as a share of cost. They’re easy to confuse — a 50% markup is only a 33% margin.

Frequently asked questions

Should I price by margin or markup?

Price using markup to set the sticker from your cost, but judge profitability by margin, since it’s capped at 100% and compares cleanly across products. Mixing them up routinely under-prices goods.

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